I offer over 14 years of experience as a copywriter, creative lead, and social strategist.
Highlights:
KIND Snacks: As in-house Senior Manager of Digital Marketing, I put the CEO of KIND Snacks front and center by launching a new Q&A video series; brought KIND's voice and mission to life through social; helped KIND's community complete thousands of acts of kindness.
Pepsi: As senior social lead at Barbarian, I popularized Pepsi’s sub-brands on social, which helped the agency win the entire beverage portfolio and become digital AOR. I also won a Webby, wrote Pepsi’s social playbook, and oversaw two Super Bowl campaigns. I also saw Beyonce’s hand.
How it started with Pepsi NEXT: Campaigns included an eerie doppelgänger experience, a personalized gift delivered via telenovela star, and an extra hour in a Pepsi NEXT drinker's day.
Additional digital copy and strategy clients include Benefit Cosmetics, HBO Max, Comedy Central, Google Play Music, Burt’s Bees, the Oklahoma City Thunder, and Lay’s.